I think attempting absurdity in a national campaign can be risky. In this case, State Farm hit the nail on the head - I laugh every time this commercial comes on. The combination of a choreographed dance and a monotoned discussion about insurance is clever. It is so memorable and creative!
Passionate about culture, conservation and public relations. This is what I find interesting and entertaining; these are my random thoughts. If you’d like to see my written reflections, visit rociodawn.com.